Digital Activism
Oxfam Australia – Sisters on the Planet campaign
“Oxfam Australia is part of a global movement of dedicated people working hard to fight poverty and injustice” (Oxfam Australia, 2009).The Oxfam Australia Sisters on the Planet campaign is asking people to support their efforts to tackle climate change. The campaign hopes to raise awareness of the ways that climate change is causing naturals disasters that have devastating effects on women’s living in developing countries. The language used in the campaign leads me to think that the campaign is speaking to women living in developed nations who want to help women living in developing nations. The overall message is that the sisters on the planet (i.e. women) should together find solutions to bring about change.
The campaign asks women to host an event between September 15 and 30. The aims of holding these events are to:
1. Spread the word about how climate change is affecting women in developing nations, and
2. Convince the Australian Government for stronger action on climate change in the lead up to UN climate meeting in Bangkok in October.
Women are asked to resister their events online, and will be sent out a registration pack including promotional material, event host T-shirt and DVD to assist with hosting their event. As of 13th September, 81 events have been registered from a target of 200. In addition to this there is also a section where you can find an event, both public and private, using a postcode search linked to Goggle Maps.
The campaign is using a range of online social media formats to help promote the campaign. The event DVD has been divided into six sections which have been posted to YouTube, and there is a link to share the event on Facebook. In addition event hosts and attendees are asked to add Oxfam Australia as a friend on Twitter, and to email their event photos to appear on Oxfam Australia’s Flickr page.
Sisters on the Planet Showreel from Oxfam Australia on Vimeo.
References:
- Oxfam Australia, 2009. Sisters on the Planet – Women tackling climate change – Campaigns | Oxfam Australia, date accessed 14/9/09, http://www.oxfam.org.au/campaigns/climate-change/take-action/sisters-on-the-planet/
