Global Media Organisations: Time Warner
Who- Ownership, management, employees
Ownership: Time Warner Inc. is a public company listed on the New York Stock Exchange (NYSE) under the code TWX (Hoovers, 2008).
Management:
*Chairman and CEO- Jeffrey L. (Jeff) Bewkes
*EVP and CFO- John K. Martin Jr.
*EVP Corporate Communications- Edward I. (Ed) Adler
*SVP Global Public Policy- Steve Vest
*VP Corporate Communications- Keith Cocozza
(Hoovers, 2008)
Employees: Approximately 38,000 worldwide as of March 2009 (Time Warner, 2009). A number of sources claim approximately 87,000 employees (OneSource, 2009; Hoovers, 2008; Wikipedia, 2009), with some reports higher.
What- Business, Assets, what are they selling
Business: Time Warner Inc. is the world’s largest media and entertainment conglomerate. The business is separated into five main divisions AOL LCC, HBO, Turner Broadcasting System, Time Inc., Warner Bros. Entertainment, plus Time Warner Cable (separate from Time Warner Inc. – operates in North America only). (Time Warner, 2009)
Assets: A selection of important/relevant assets has been listed below.
1. AOL LCC:
-AOL.com
-AOL Instant Messenger (AIM)
-ICQ
-Weblogs, Inc.
-Bebo
-Netscape
-Amazon.com (Partial)
2. HBO (Home Box Office)
-HBO On Demand
- Cinemax On Demand
3. Turner Broadcasting System
-Adult Swim
-Turner Classic Movies (TCM)
-Boomerang
-Cartoon Network
-Turner Network Television (TNT)
-CNN
4. Time Inc.
-Fortune Magazine
-People Magazine
-Time Magazine
-Sports Illustrated
-Marie Claire
-Women’s Weekly
5. Warner Bros. Entertainment
-Warner Bros. Pictures International
-Warner Bros. Television Group (including Loony Tunes & Hanna-Barbera)
-Warner Bros. Home
-DC Comics (including Mad Magazine)
-Studio Facilities
-New Line Cinema
6. Time Warner Cable
-HBO
-CNN
What are they selling?:
Magazines, Films, Cable Television, Online Services, Music.
When- history (esp. recent history)
1898: Warner Bros. Established
1923: Time Magazine Launched
1963: Ted Turner takes over family billboard business
1970: Turner purchases Atlanta UHF television station, WJRJ, renaming it WTCG (Turner Communications Group)
1972: Time Inc. buys Home Box Office (HBO)
1976: Turner Broadcasting’s WTCG becomes cable television’s first Superstation as it is beamed via satellite to cable homes across the USA
1980: The first 24-hour, all-news network, CNN, is launched with 1.7 million subscribers
1986: Turner Broadcasting buys MGM library of movies and television shows
1989: Time Warner Inc. is formed after Time merges with Warner Communications
1991: The Internet bulletin-board system Quantum Computer Services changes name to America Online.
1992: America Online becomes a publicly traded company
1994: AOL reaches 1 million subscribers
1996: Telecommunications Act of 1996. Time Warner acquires Turner Broadcasting System
2000: AOL and Time Warner announce their $183 billion merger. The largest corporate merger in history is finalized in January of 2001. The world’s largest media and entertainment company changes name to AOL Time Warner
2005: Time Warner donated the maximum contribution of $250,000 to George W. Bush’s second presidential inauguration
(Columbia Journalism Review, 2009)
Where- where is business being conducted, where they own things, where are their outlets
Time Warner Inc. is headquartered in New York City. Time Warner is a global media corporation and thus conducts business worldwide, click here for an interactive map of operations.
Why- political influence to leverage change? mouthpiece? market positioning for a certain market niche?
“CNN’s multi-platform coverage of the 2008 election cycle culminated in record results for the Presidential Inauguration, with CNN/U.S. significantly out-delivering the cable news competition and CNN.com serving more than 26 million live video streams—five times its old record—making CNN.com’s coverage the largest online video event in Internet history. For the year, CNN.com remained the #1 news and information site on the Web and the CNN Political Ticker was the #1 political news blog.” (Time Warner, 2009)
In 2005 Time Warner donated the maximum contribution of $250,000 to George W. Bush’s second presidential inauguration (Columbia Journalism Review, 2009)
SWOT
Strengths:
-Leading market position
-Diversified product portfolio through five business segments: online, cable, filmed entertainment, network services, and publishing
-Strong brand equity
Weaknesses:
-Filmed entertainment division lagging behind other business units
-Heavily dependent on the US
-Sluggish revenue growth
Opportunities:
-Global expansion
-Alliance with Google
-New network launches
-Acquisitions
Threats:
-Online content growth from fragmented competitors
-Intense competitive environment
-Piracy
-FCC regulatory issues
(WikiSWOT.com)
References:
- Time Warner Inc., 2009. Hoover’s Company Records September 1 102518, accessed 14/9/09, http://www.proquest.com.ezproxy.uow.edu.au/
- OneSource: Global Business Browser, 2009. Find a Company, Time Warner, accessed 14/9/09, http://globalbb.onesource.com.ezproxy.uow.edu.au/web/company/companylookup.aspx?searchtype=&homepagesearchphrase=time%20warner&txtViewCoSearchString=time%20warner
- Time Warner Inc., 2009. Time Warner: About Us, Fact Sheet, accessed 14/9/09, http://www.timewarner.com/corp/aboutus/fact_sheet.html
- Wikipedia, 2009. Time Warner, accessed 14/9/09, http://en.wikipedia.org/wiki/Time_Warner
- Columbia Journalism Review, 2009. Resources: Who Owns What, Time Warner, accessed 14/9/09, http://www.cjr.org/resources/index.php?c=timewarner
- WikiSWOT, 2009. Media » Time Warner SWOT Analysis, accessed 14/9/09, http://www.wikiswot.com/SWOT/10_Media/Time_Warner.html
- Teleprison, 2009. Media Monopolies, accessed 14/9/09, http://teleprison.com/mediamonopoly.html
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